CREATE YOUR WEBSITE
Get your own domain and paid host.
If you want to establish any credibility as an expert, company or otherwise, you need to get your own domain name. Of course, you can develop a business page on WordPress.com for free, but then you will have a 'wordpress.com' at the end of your domain name. For e.g., 'abc.wordpress.com'. That does not look professional nor project a good image..
And if you've not made the effort to even get a website that you own, then it's even more difficult to encourage somebody to check you out.
Getting a domain is easy. And inexpensive. Just go to GoDaddy and search for the domain you want. Prices start at 99 cents!
Now just install a Content Management System, and you're good to go!
If you're utilizing WordPress, themes like Elegant Themes, Elementor, & & Divi have a lot of fabulous-looking responsive styles, for all kinds of portfolios and businesses
Produce the essential pages. .
When you've set up your website, the initial step is to develop the most important pages like About, Contact, Products/ Services, etc, and put all your information there.
Send a sitemap. .
Generally, Google is able to crawl and index any properly built website and content. However if you have a new website or one with not enough content and activity, it might take some time for Google to navigate to you after crawling billions of others.
Write essential, shareable material.
Pages can provide information about what you have to offer, however your know-how is really established when you develop great content that offers value to your readers.
This value might be in the type of addressing concerns, suggestions and techniques, educating them about your specific niche, etc.
On top of that, if your content is really important for your target audience, they are more likely to share it, which in turn gets more visitors to your website.
Create content for different channels.
Besides having content on your website, consider creating varied types of content for other platforms.
For example, videos that you can host on Youtube or Vimeo, podcasts that you can add on, etc. And when you set up this content, write a description or add a link to your website, so individuals can visit it to know more and get even more content.
ENHANCE YOUR SITE.
Use relevant keywords
This is the most primary part of Search Engine Optimization (SEO).
While you can choose one primary keyword for one page, and make it your focus keyword, provide semantic (related) keywords within the content of that page.
For example, if your primary keyword is 'bakery, semantic keywords may be 'bread', 'pies', and so on.
Pro Tip:.Choose a different focus keyword for every single page/ post.
Match your content to search intent.
In some cases they are searching for information like how to fix a problem (educational), in some cases for reviews and rate comparisons (commercial), in some cases to buy and discounted deals (transactional), and often just the domain name of a brand (navigational).
So to get traffic to your website, it is very important that you match the content of your page to the intent of your searcher. For instance, for an item/ service page you can use words like 'purchase', 'provide', and comparable, whereas for article you can use words like 'how to'.
Metadata is essentially info that offers info about other information.
In the context of your site, the metadata for every single page are the HTML components that show to search engines what that specific page is all about.
The most crucial tags are:Title Tag. Meta Description.
These elements are not present ON the page, but are shown in the results pages of online search engine when people look for a term or keyword.
It is necessary for the title tag and meta description to suggest precisely what the page is about, in a way that's appealing to the target market. That makes them extremely likely choose this link out of the 10 they see in the search results, click it, and go to the page.
Use an attractive web design.
Take care with using colors, font styles, images. Make the visual appeals attractive and true to your brand personality.
Enhance your visual SEO.
Keep in mind when your audience is searching for answers to their questions, they are not restricting themselves to text.
They are also looking at images to know the details much better, and in case of how-tos or reviews, are also looking for videos.
In reality, image search makes up 27% of all searches done on the 10 top United States search engines.
So if you want to optimize your website visibility, then you need to add alt text to the images you use on your site.
Alt text is basically the text you contribute to an image to help search engines understand what your image is about.
If you have videos, you should definitely put them up on Youtube also, to help your audience find you quickly. And include the appropriate keywords to your video title and description also. In fact, YouTube SEO is a whole different topic, so put some effort into it when you develop your videos.
Provide an excellent user experience.
Spend more time on it. Do repeat visits. Share it with others. Suggest it to others. Keep a tidy interface. Reduce the site loading time. Create a great site structure and flow.
Brand your materials.
As a brand, you will be developing multiple print marketing materials like posters, pamphlets, flyers. Together with content giveaways like infographics or other images.
Ensure that all these have your brand name components on them, like the logo, your brand colors, your brand name slogan if you have one, your brand name font style, etc. And in such a way that's not so easy to remove.
So that whenever any of these marketing products are shared online, your website name is always included.
Make your content easy to share.
If you installed strong, essential content on your site, your audience wants to share it too.
That in turn would get you more website visitors.
So when you develop content, for example, blog posts, just include social media buttons on one side of the post.
One free of charge tool to use for this in WordPress is a plugin called Shareaholic. It lets your readers share your content on varied social networks, e-mail, and even texting tools like WhatsApp.
You can also select whether you want to add buttons to your pages or simply your blog site content.
Republish your material.
If you have articles or other content on your website that are more than 6 months old, offer a revamp!Optimize for more keywords. Make it longer. Include more images.
PROMOTE YOUR WEBSITE.
Register with Google.
Unless you're in a country where Google is not so functional, like China, you certainly need to register your business with Google.
Develop a Google My Business profile, and add all your products/ services and contact information in it. Make your profile as detailed as possible. Include opening hours, and of course, your website. You can also include blog posts if you desire.
It makes it much easier for your audience to find you, especially when they are searching for a company in a specific location.
Just go to the page and develop a profile.
As soon as you have your company profile on Google, reach out to previous clients/ customers and ask them for a review. For more information on the best way to solicit reviews and feedback ethically and professionally click the button at the bottom of this post
Your customers may leave a review or feedback anyway, but the more reviews you have, specifically high-rated ones, the more trust it generates from your audience.
So if you are an accounting professional in Orlando for instance, and someone look for 'accounting professional Orlando', and your profile shows up with a lot of high-rated reviews there is a very high chance that the searcher will visit your website.
Compose guest posts.
Aim to compose guest posts with a high domain rating and organic traffic. This helps search engines to consider your own website to be high value, and your content likewise reaches a huge audience.
Promote your content.
Content creation is only 50% of the task. The real traffic comes by continuous sharing and promotion of this content.
There are different ways to maximize content flow:Share it on several social networks, specifically the ones most used by your audience.
Whatever your business, there will be online directories that will include names and addresses of many companies.
Try to get listed in directory sites relevant to you, be it by your business niche or location.
These directories will usually have high domain scores (considered to be reliable), and thus getting a backlink from these sites would also contribute considerably to your SEO.
Construct a network.
Pro Tip:.When it comes to developing relationships, particularly online, the principle is to offer, give, provide, before you ask for anything. Generally, if you're a provider, you will not even need to ask for people's aid. They will support you anyhow.
Invest in advertising.
If you have the budget plan, buy online advertising like Google Adwords, Retargeting, Paid Traffic or social media ads.
For paid search like digital banner advertisements, retargeting and paid traffic, work hard at your keyword research study. Keywords might be different for organic and paid traffic.