For a long time now there has been a great deal of buzz in the online world about article marketing, but I am still frequently asked what it is and how it works. Here is a brief explanation. Like any large medium, the web is hungry for content.
However, unlike other media outlets such as television, radio and newspapers, which typically just use content from professional authors, on the web, anyone can publish. Article marketing is a way of benefiting from that freedom and using the medium as a way to bring visitors to your site or blog site. So, how does it work?
You write an article. A normal article for web intake will be in between 250 and 750 words long. It will be carefully focused round a specific area of know-how; the author's niche. It will utilize keywords pertinent to the writer's intended audience and typically it will consist of a numbered or bulleted list for clarity and ease of reading.
You publish that post online. There are now hundreds of short article directory sites, where any writer can release almost any short article. Most are totally free to use, however some more customized ones charge a small fee. Among the most significant totally free directories is EzineArticles.com which carries the work of nearly 70,000 authors.
The directories are arranged into several classifications and the post writer must decide which classification to release under. You are also motivated to attach a group of appropriate keywords to your short article and to include your individual or organization information and a link to your site, in your 'resource box', which is a short paragraph about you or your work which will appear at the bottom of every short article. The directory sites utilize a team of staff to approve each article prior to it appearing on the internet.
So how does this drive traffic? First of all, the directory sites, being extremely content rich, have high rankings in the search engines and frequently your article might be found there and an interested reader may click your link and come through to your website.
However, the real purpose of the directories is to provide a place for e-zine publishers to find complimentary and appropriate material. Every day, editors of a huge range of subject particular e-zines, visit the post directories and download brand-new articles that pertain to their audience. This saves them composing it themselves. The only specification made is that they need to release the article completely, without editing and always consist of the author's resource box and maintain the links undamaged. Another way your articles drive traffic to your website is through keyword searches. When an Internet searcher enters keywords for your product or service, your article will be included in the search results.
So over a period, a single post can easily, be found in several places on the web, each time with an important back link to your website, which not only leads extremely targeted visitors to you but likewise helps to improve your search rankings.
You can find additional information including an offer of free keyword research and an article based on the results by clicking the link below.