So you purchased a domain name and also built yourself a nice and glossy brand-new website to showcase your business. It's got loads of details on it about how excellent you are, perhaps even an online shop with all your items. However how do you tie this strange new world of ecommerce in with your traditional techniques? How do you use "website marketing" when you're not truly sure what it is?
Tell people about your website
You probably have a subscriber list of existing consumers; once in awhile you print a couple of thousand brochures or Christmas cards and send them out with reminders and special offers. For the very same expense as this, you can tell these very same people about your website. Print the web address and get word out; consist of rewards much like you generally would, a marketing code for instance.
Measure the returns of your offline marketing
Got a brand name new variety of sportswear in your store? Develop a customized page talking about it and print the URL on your flyer.
If people are pleased with your mailing, they'll go to the page. Most importantly, you can track numbers by setting up an analytics package on your site (like Google Analytics). Each time somebody goes to that specific page, you understand they've come because of your leaflet.
Be sure that the page you make shows your mailing; customer experience is key and by highlighting the connection between what they get in the post and what they see on their screen, you'll make visitors comfy with your brand.
Track visitor behavior
Utilize cookies to track what visitors to your site are doing (your analytics bundle will do this). Maybe they land on your unique page but don't click through to anywhere else. Maybe they get halfway through the payment procedure and then give up. With this details you can identify problem areas and repair them. This is something your offline marketing alone might never ever tell you.
Develop your online presence
Having a website and telling your clients about it may not be enough to make it profitable. Consider how many new people stroll into your store every day; do the same number visit your website? An online marketing strategy might be necessary to give you a presence on the internet, making sure you'll be discovered by possible customers. This includes gaining trust with the search engines so that you show up in the results, or marketing on other websites that your target audience visits.
Paid website traffic campaigns and retargeting techniques can be managed by a professional internet marketing company. Paid traffic is marketing on the search engines (or other sites) - paying to laser target your ads to those who are interested in your products or services. Retargeting, also known as the "Amazon" model, keeps your banner ads in front of website traffic after they have left your site.
Your ads show up on other websites they visit keeping you front and center of this website traffic. Search engine optimization identifies keywords you want to be discovered for and enhances your website so that it appears high up in the natural search engine result. If someone searches for 'sportswear' and you come up, you've got yourself a brand-new visitor.
This might all sound a little complex, however just believe the number of individuals look for 'sportswear' every day. Hundreds? Thousands? These are all prospective visitors to your website, so investing in your online presence really can pay off.
Collect visitor details and use it carefully
We've come full circle with our website marketing; having a sign-up box on your website to collect email addresses or other details permits you to develop a mailing list. Just like sending brochures, you can send e-mails (or more brochures if you like) with special deals and promotional codes.
Advise individuals about your site, and strengthen awareness of your brand.
If individuals have an account with you, track what they buy and target your marketing appropriately. Customized promos are far more effective; consider Amazon.com's 'suggestions' function. Utilizing offline techniques in the online world can be the most effective way of guaranteeing repeat business, especially when you make use of all the extra info your online strategy provides you.