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October 30.2021
8 Minutes Read

 The Benefits of Blogging for Business and Marketing

Why Have a Blog site? The Benefits of Blogging for Business and Marketing


With nearly 4 billion people worldwide currently linked to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.

Not only does blogging drive site traffic and promote your products and services, but it also helps you build trust with your possible customers.

Let's begin.

What is business blogging?

Business blogging is a marketing technique that uses blog posts to get your business more online visibility. A business blog site is a marketing channel (similar to social media, direct mail, e-mail marketing, and so on) that helps support company growth.

The Benefits of Blogging for Business

One question many individuals ask after starting a business is whether blogging is worth it in 2021.

Short answer: Yes! And here the reasons we state so.

1. It assists in driving traffic to your website

Raise your hand if you need more website visitors. Yeah, me too.



Now consider the ways people find your website:

They might type your name right into their browser, but that's for an audience you currently have. They know who you are, you're on their radar, and that does not help you get more traffic on top of what you're already getting. You might spend for traffic by purchasing an email list (don't you attempt!), blasting them, and hoping some individuals open and click through on the e-mails. But that's costly and, you know, prohibited.  

Here's how it works.

Think about how many pages there are on your website. Most likely not a ton, right? And consider how often you update those pages. Most likely not that often, right?

Well, blogging is a fantastic way to solve both of those problems.

Each time you develop and publish an article, it's one more indexed page on your website, which means one more chance for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.



We'll enter into more of the benefits of blogging on your SEO a bit later, however it's also one more cue to Google and other search engines that your website is active, and they should be checking in often to see what new content has surfaced.

2. You can repurpose blog site content for social networks.

Blogging for your business also helps you get discovered via social networks. Whenever you create a brand-new article, you're producing content that people can share on socials media-- Twitter, LinkedIn, Facebook, Pinterest-- which helps expose your business to a new audience that might not know you yet.

Blog content also helps keep your social media presence relevant.

Instead of asking your social media manager always to develop brand new content for social media (or creating that content yourself), your blog can act as that repository of material.

You're reinforcing your social reach with blog content and driving new website visitors to your blog through your social channels.


Quite a cooperative relationship, I must say.

3. It helps convert traffic into leads.

Like every blog post you write is another indexed page, each post is a new chance to generate new leads.

The way this works is simple: Just include a lead-generating call-to-action to every blog post.

Frequently, these calls-to-action result in things like totally free ebooks, whitepapers, fact sheets, webinars, trials, or generally, any content asset for which someone would be willing to exchange their information.

To be super clear for anyone not familiar with how traffic-to-lead conversions work, it's as basic as this:

Visitor comes to site. Visitor sees call-to-action for a complimentary offer Visitor clicks call-to-action and gets to a landing page, which contains a form for them to complete with their details. Visitor completes the form, sends information, and receives the free deal

If you scroll down in this blog post, you'll see a call-to-action button.



In fact, 99.9% of the short articles we publish have call-to-action buttons, and yours should, too. That is how you turn your website traffic into leads for your sales group.

Note: Not all blog readers will end up being leads, and that's okay. Nobody converts 100% of people who read their blog into leads. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate standard for yourself, and make every effort to enhance the benchmark each month.

4. It drives long-lasting outcomes.

The best company blog sites address common questions their readers and customers have.

If you consistently produce valuable material or articles for your target audience, it'll develop you as an industry leader or authority in their eyes.

Can you consider the effect of sending an instructional article you composed to clear things up for a confused customer? Or how many more deals a sales representative could close if their leads found blog material written by their salesperson?

" Establishing authority" is not a vanity metric as concrete as traffic and leads, but it's quite powerful stuff.


You can utilize it to measure sales enablement.

Because at the end of the day, that's what a number of your articles are.

Consider this:

Suppose potential customers discover answers to their daily concerns by means of blog posts composed by people at your business. They will be a lot more likely to come into the sales funnel trusting what you say because you've helped them in the past-- even before they had an interest in buying anything from you. Potential customers that have actually read your article will generally enter the sales funnel with more understanding of your products and services, your place in the market, and your industry. That makes for a much more productive sales discussion than one held between two relative strangers. Salespeople who come across particular concerns that need in-depth description or a recorded response can pull from an archive of articles. Not only do these posts help move the sales process along faster than if a sales rep needed to build the assets from scratch, but they position the salesperson as a valuable resource to their prospect-- thus helping to develop trust.


5. Blogging assists with link building.

Incoming links or backlinks are among the 200 factors the Google algorithm considers when ranking a website on its search engine result page. Lots of professionals and small business owners also think backlinks to be the 3rd most vital factor in search engine optimization.

Although developing incoming links is valuable, 41% of SEO professionals say link building is the most challenging part of search optimization.

When you build articles that are not just valuable to your prospective customers but likewise to other businesses that your audience sees as market leaders, it 'd be simpler to acquire appropriate links.

Hyperlinks for authoritative sites serve as a vote of confidence or recommendation from other websites. And it signals to Google that you're authoritative and a professional in your industry.

Another advantage of backlinks is that they help you build your domain authority, which helps improve your overall discoverability in online search engines.



6. It drives long-term results.


Here's what I mean:

Imagine you sit down for an hour on Sunday to write and publish a blog post. Let's say that post gets you 100 views and ten leads on Monday. You get another 50 views and 5 leads on Tuesday as a few more people discover it on social media, and a few of your subscribers get captured up on their e-mail and RSS. But after a couple of days, most of the excitement from that post dies down, and you've netted 150 views and 15 leads.

It's not over.

Because that post is now ranking, it means that for days, weeks, months, and years to come, you can continue to get traffic from that short article. So while it might seem like day one or bust, in fact, blogging acts more like this:

So while you're hitting your snooze alarm, surfing in Hawaii, and working out, you're also driving traffic and leads.


The effort you put in yesterday can develop into hundreds of countless views and leads in the future.

What's more, you can monetize your blog site content in many creative ways. Business models such as affiliate marketing mean you can generate an income from blogging on just about any subject-- from makeup and apparel to outdoor camping and motorbikes.

There's a wide variety of affiliate programs out there where you can generate an income from referring people to relevant products and services.

When it comes to blogging, the majority of your sales will likely come from your older posts.

Over half of the traffic created every month on the Hubspot blog site originates from posts released in previous months. They come from old posts.

The very same goes for the leads generated in an existing month-- about 90% of the leads we produce each month come from blog posts published in previous months.


In some cases years ago.

We call these types of post "compounding" posts. Not every post will fit into this category, but the more evergreen articles you write, the more likely it is that you'll show up among those compounding posts.

In our research, we've found that about 1 in every ten posts end up being a compounding article.

To me (and ideally to you), this demonstrates the scalability of business blogging.

While you might not see immediate outcomes, in time, you'll be able to rely on a foreseeable amount of traffic and leads for your business with no additional  financial investment-- the work to produce that traffic and those leads is already done. 

7. It helps if you share company news.

Another benefit blogging affords every big, and small business is a medium to share their business news and stories.

Blogs can contain not just posts but also news that highlight what a business is up to.

Have you hired a new material marketing supervisor? Share it on your blog.

Talked to online marketing and market specialists? Post it on your blog.

Have a fantastic case study that showcases how your products and services help consumers? Tell your audience about it on your blog.

Are you hosting a local fair or exhibition? Attract attention for the even through your blog site.

Not just does sharing company news on your blog site humanize your brand, but it also helps your audience see that you're not always about selling.


How to Start Blogging for your Business

You've seen the benefits blogging can get you-- more traffic, leads, authority, and a much better relationship with your audience. And you're certainly itching to get going.

But how?




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